I'm all for anything that helps motivate women to exericise and Nike have hit on a great idea. They've launched the Men vs Women challenge.
Log on to www.nikeplus.com and you can join an official online running challenge using their Nike+ system (This is a small device that fits in your shoe that logs how far you run,£19.99 although you need to plug it into an IPod Nano).
Starting on 13 March and ending 20 April, the world’s largest running club, www.nikeplus.com, will tally the kilometers of men and women who join an official Men vs. Women online running challenge using the Nike+ system, £19.99.
This is a small device that fits into specially adapted Nike+ running shoes and transmits data wirelessly to an iPod nano, an iPod touch or Nike+ SportBand. Information on time, distance, pace and calories burned during a run can then be stored on www.nikeplus.com.
The men vs women's challenge though will seek to see who are the stronger sex by seeing whehter it's women or men who log the most kilometres. Plus, there will be individual champions for the following three categories: total kilometers, average kilometers per runner and the most kilometers run by an individual in a 24-hour period.
“The inspiration for the campaign actually came directly from a consumer who posted the Men vs. Women challenge nearly two years ago,” said Enrico Balleri, Director of Brand Connections, Nike EMEA. “In 2008, it was one of the most popular challenges on Nikeplus.com, with runners contributing nearly 2.5 million kilometers. Nike+ has always been about communicating directly with runners, we are excited that the Men vs. Women concept is born from the nikeplus.com community.”
I've been asked to be part of the challenge in their media corp so I'll let you know how I get on! In the meantime, check out their ad featuring Eva Longoria, Paula Radcliffe and a whole host of names!
http://www.youtube.com/watch?v=wLyFlDAikac
No comments:
Post a Comment