Thursday 23 April 2009

The New Nike Lunar Glide


Last night I was invited to the unveiling of the new Nike trainer, the Lunar Glide which has been two years in production.
Held at their new pop-up cum- art installation store, 1948 down a small alley in the ultra cool district of Shoreditch in London, we were first treated to a potted history of the Nike trainer.
Hard to believe now but the iconic ticked brand only started in 1968 with the first shoe, the Cortez in 1968. This was follwed by the invention of the infamous 'waffle' shoe created by co-founder, Bill Bowerman who hit upon the idea after pouring rubber into his' wife's waffle machine to create grip.
Since then, Nike has gone through the 'Air' phase but now, they've created a female specific shoe that works for both a over pronator (someone who rolls in when they run) and someone who is neutral. How does it work?
Instead of a hard inner support for overpronators, the shoe has an angled sole so if you are neutral you get soft cushioning. Overpronate and your foot will roll and be supported by a harder structure beneath the cushioning.
it's a sound idea as often you can be a neutral runner until you tire. This can lead to changes in the way you run turning you from a typically neutral runner to someone who overpronates.
The shoe will hit stores in July priced £80.