It sounds like something out of Alice in Wonderland, but companies in Ameria have invented a new generation of chemicals that aims to fight the increase in adult obesity. The chemicals, known as flavour modulators trick the brain into thinking you are scoffing a sugary, fatty snacks when you could be eating something as healthy as a carrott.
Next year, Cadbury is reportedly aiming to use flavour modulators in some of it's foods, while Coca-Cola is working on a way to boost the taste of it's sugar-free drinks. It may sound like a good argument in the fight against the obesity epidemic but Fitbitch can't help but wonder whether there will be anything left in the supermarket soon that isn't full of chemicals.
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